Because AB InBev is a marketing machine, Bud Light now has labels for every different football team in the NFL. The football-themed beers are sure to be popular this season, but the fact is, the NFL is going increasingly craft, with many stadiums selling a growing portfolio of craft beers from local breweries. Meanwhile, craft breweries are tapping into the hysteria of football season by creating NFL-themed beers. We found a handful of football beers for craft beer fans, so you don’t have to buy a Bud Light to show your support.
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Badger State Brewing Legendary Pass
Wisconsin-based Badger released this beer to much fan-fare last fall. It sold out super fast because if you live in Wisconsin, you have to like Green Bay. You have to.
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Hilliard's 12th Can
This one pays tribute to football fans, often dubbed "the 12th man" on a team. Seattle-based Hilliard's loves them some Seahawks.
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Titletown Brewing Johnny Blood Red
This red ale is named after Packers great Johnny "Blood" McNally, who actually started his pro football career under the pseudonym "Johnny Blood" in order to protect his amateur status so he could still play football in college.
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A collaboration between Factotum Brewhouse in Denver and Tow Yard Brewing in Indianapolis, this beer is named in honor of Peyton Manning's signature play call, "Omaha!"
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Tom Brady Sux
Last year, an employee named "Biscuit" at Sun King Brewery, in Indianapolis, printed "Tom Brady Sux" on the bottom of the can next to the born on date. Then a brewery in Canton, Mass. Printed "A.Luck Sux" on the bottom of their cans. Then Oskar Blues got in on it and printed "Nice Job, Biscuit!" on the bottom of their cans.
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Pigskin Brewing Company
Most of the beers from this brewery are named after football in one way or the other. Look for the Laces Out Hefeweizen, or the Gose All the Way.
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United in Orange Pale Ale
The Broncos actually teamed up with Breckenridge Brewing for this pale ale, because that's what you do when you win the Super Bowl. It's available on draft at Mile High stadium.