Last week Tales of the Cocktail was held in New Orleans. The annual festival brings together the international spirits community for seminars, tastings, and events to help shape the future of bartending.
Founded in 2002, the conference attracts bartenders from around the world each year, as well as a number of journalists. We were on hand for this year’s festivities and had the opportunity to meet some of the biggest names in the industry, try some amazing cocktails, and even sip on a gin and juice with the one and only Snoop Dogg.
Take a look at the galley above for some of our highlights from the week.
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Crown Royal celebrated Canada's birthday with a morning shindig.
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Hendrick's gin was on hand at the William Grant & Sons party with its garnisher, a massive contraption designed to cut cucumbers.
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Altos has a luchador match during its party.
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The Altos party also had Mexico-themed bars, like this one serving Palomas
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Absolut unveiled a new rainbow bottle during this year's Tales.
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To celebrate, it had a pool party where it served cocktails with a little sparkle.
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There's no better way to beat the heat than an Absolut popsicle
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One of the bars at Bacardi's Tale's party was Spirit Falls, a wall full of cocktails on tap
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Snoop Dogg performed at Diageo's Party this year. Before hitting the stage, he sipped on his signature "gin and juice" backstage, made with Tanqueray.