In a move that seems pretty darn obvious in hindsight, iconic Irish whiskey brand Jameson has announced the first U.S. availability of a new limited edition product: Jameson Cold Brew. This coffee-infused Irish whiskey will be hitting store shelves in the near future, and is available for pre-order online as of today. It previously saw limited release outside the U.S.
According to the company, Jameson Cold Brew “is the same triple distilled, smooth Irish whiskey that Jameson fans crave, however, it’s special because of the natural cold brew flavor. The spirit does contain caffeine, the equivalent of about half an espresso shot, per serving. The bold taste of cold brew coffee flavor, paired with the smooth quality that Jameson is known for, creates a carefully crafted liquid that is too delicious to turn down. It’s a new spin on the classic pairing of Irish Whiskey and coffee.”
Who can resist “natural flavor,” right? Still, it is indeed an obvious flavor pairing for Irish whiskey, given that Irish coffee has been a popular libation for more than a century. This new product weighs in at a more moderate 30% ABV (60 proof), putting it into the high end of what are essentially coffee liqueurs (for comparison, Kahlua is 20% ABV), while presumably still being strong enough to drink neat, or on ice. It’s not entirely clear how the company feels consumers are most likely to drink this, although they include a few minimalist recipes, like the below “Jameson Cold Brewtini,” which is as follows:
- 2-parts Jameson Cold Brew
- 1-part Cold Brew coffee
- ½-parts simple syrup.
- Combine, shake with ice, and strain into a martini glass.
Sweet, boozy coffee. What’s not to like? In terms of neat drinking, the company says the 100% Arabica beans from Brazil and Colombia impart “a rich coffee aroma and smooth finish, notes of toasted oak and dark chocolate.” They also suggest mixing it with cola, which sounds … questionable … if you ask us, but who knows? At least the Brewtini looks nice, as pictured below. Time will tell if Jameson Cold Brew proves to be the latest caffeine-laden, alcoholic frat party sensation.