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Bubsy. This failed attempt at a mascot reeked of market testing, like an ungainly Frankenstein of Sonic, Garfield and Chester Cheetah. One of many Poochies found in videogames.
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Gex. Crystal Dynamics' gecko mascot was an annoying motormouth voiced by future Simpsons producer Dana Gould.
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Crash Bandicoot. Sony's original Playstation mascot was successful in the late 90s but didn't have staying power.
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Spyro. Another early attempt at a Playstation mascot, Spyro the Dragon was later used to launch Skylanders.
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Master Chief. Master Chief has been the helmeted, emotionless face of the Xbox since 2001.
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Marcus Fenix. The perfect spokesman for the 360: He's a gruff, blood-soaked killing machine.
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Nathan Drake. He's more personable than Fenix, but Drake's body count might be even higher.
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Sackboy: Sony's adorable throwback to the traditional type of game mascot debuted in 2008's Little Big Planet.