Since DC unveiled it’s multi-year plan for its cinematic universe, the question over whether the comics and studio giant would be able to financially and creatively compete with its biggest competitor, Marvel, has been a hot topic of debate.
Now it seems we finally have some answers. After aggregating data from several sources, Deadine is reporting that Batman v Superman: Dawn of Justice advance ticket sales have racked up between $20 million and $25 million, outpacing what both Deadpool, and The Avengers garnered in their own early ticket earnings.
Movio, a company that monitors ticket buying trends, has gleaned from their own data that 57 percent of the advanced ticket sales are for Thursday night preview screenings while an additional 22 percent have been for Friday night.
In a statement, Movio’s Co-founder and Chief Executive Will Palmer spoke about the demographics of the advanced ticket buyers, noting that they were predominantly male, and spanned that gamut between teens and adults.
“As expected, ‘Batman v Superman: Dawn of Justice’ is anticipated by the fan male audience,” Palmer said. “The audience profile is 78% male, massively over indexing between age 14-49. This is your avid opening weekend audience with some 70% attending films during opening week, spending 3.2 times more than the typical US moviegoer.”
Batman v Superman advanced sales are on par with the Dark Knight Rises, which brought in $160.9 million during its opening weekend. It should be noted that while the advanced tickets sales were up for The Dark Knight installment, its opening weekend gross was actually down from The Avengers, which opened to $207.4 million in 2012.
It’s been predicted that Batman v Superman will open to $140 million during its first weekend. The Zack Snyder directed film premieres on March 25.