Bob Mould just released a new video for “I Don’t Know You Anymore,” the lead single from his latest album Beauty & Ruin. The satirical video follows Mould and his bandmates, Jon Wurster and Jason Narducy, as they adapt to the 21st century musical climate. At the suggestion of The Decemberists’ Colin Meloy, Mould attempts to revolutionize the music distribution game and pokes fun at a certain tech giant in the process. Check out the video above.
Beauty & Ruin is out today via Merge Records.