Bon Iver posted a link to a mysterious trailer on Tuesday morning via their social media accounts.
The video trailer, titled, “Sincerity is Forever in Season,” opens with the first few guitar strums of “Skinny Love,” the 2008 track that shot the Justin Vernon project to indie stardom. It then transitions to “Holocene,” the beloved 2011 song from Bon Iver’s self-titled second album, followed by the 2016 track “(8) Circle,” and lastly, a snippet of “Hey, Ma,” a single Bon Iver released last month.
In a series of short clips, we see a wolf running through a wintry backdrop, butterflies flying, flowers blooming as snow melts, a summer sunset and, lastly, a forest with falling autumn leaves.
“Bon Iver, born of winter, bloomed in spring, stutter-shimmered into summer, and now, it might be autumn, it might be,” a narrator says as the images and songs transition. “Sincerity is forever in season. In the dark, you gotta sing like you see the sun. Sing the song for those who sing along. You, me, we.”
As many Bon Iver fans already know, Vernon’s music is inspired by nature, the changing of the seasons and deep introspection.
Bon Iver’s debut, For Emma, Forever Ago, has been described as a “winter album,” with their 2011 self-titled said to reflect “spring,” and their most recent effort, 22, A Million, to represent the summer season.
Last month, Vernon and his gang released two singles, the aforementioned “Hey, Ma,” and “U (Man Like).” They have since garnered millions of streams and were included in Spotify’s All New Indie playlist.
This then implies that Bon Iver’s most recent singles and next project will represent autumn, and as fans speculate, might be released in the fall (“it might be autumn, it might be”). The indie-folk group are currently on tour. They will embark on a North American tour in the coming months and will also perform select shows with TU Dance, the contemporary dance troupe, later this winter.
Sincerity is Forever in Season. Coming soon . . . Link in profile. #icommai
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Watch the band’s intriguing teaser video and revisit Bon Iver’s 2008 Paste session to hear Vernon’s ethereal, signature falsetto below.