Gorillaz Are Launching NFTs in Honor of Their Self-Titled Debut Turning 20

Damon Albarn and Jamie Hewlett debuted their cartoon-band creation Gorillaz with a self-titled album in 2001. Gorillaz went triple-platinum in the U.K., and the virtual act have since continued to have a prolific career full of hits and collaborations with artists both legendary and on the rise. NME reports that Gorillaz will be celebrating the 20th anniversary of their self-titled with album re-releases, new merch and, most notably, a collection of NFT art in collaboration with the brand Superplastic.

Fans of the band on Twitter were quick to point out the irony of Gorillaz jumping on the non-fungible token train. In the past, the band have been outspoken about environmental issues, particularly on their 2010 album Plastic Beach. After creating a record thematically centered around the dangers of overconsumption and waste, it seems backwards for the band to then throw their name behind a practice that has been noted as being incredibly harmful to the environment due to NFTs requiring a massive amount of energy to sustain.

The announcement quickly made Gorillaz trend on Twitter, with fans airing their grievances about the hypocrisy of the move:

gorillaz in 2001: FUCK MTV FUCK THE ESTABLISHMENT POLITICS ARE BULLSHIT FUCK THE GOVERNMENT SAVE THE EARTH

gorillaz in 2021: hehe look at our nft lololol

— woodpecker (@PeachyKneeSocks) March 26, 2021

not Gorillaz making NFTs……….we’re in the Feel Bad Inc. timeline now

— bun / erika (@eriartdotnet) March 26, 2021

Gorillaz recording Plastic Beach, only to go on and make NFTs almost 11 years later pic.twitter.com/Wc3uIK9X3K

— Eddie? (@intaminblitz) March 26, 2021

While there’s plenty to celebrate about two decades of Gorillaz, doing so with crypto art seems like a pretty big misstep. You can commemorate the occasion by revisiting the band’s high points instead with our ranking of The 10 Best Gorillaz Songs.