Saturday marks the 40th anniversary of Joy Division’s career-defining album Unknown Pleasures and to celebrate, the band is releasing new, reimagined videos for the album.
The project is titled Unknown Pleasures: Reimagined and 10 different directors will take on the 10 tracks from the album. Although the first video was released today, the band took to social media to announce the project earlier in the week.
Introducing ‘Unknown Pleasures: Reimagined’. A project that will see 10 directors create new music videos for every track on Unknown Pleasures to celebrate the album’s 40th anniversary. First video coming this Thursday. YouTube will also host a premiere event in London on 21st June for a selection of these videos, featuring a panel between Stephen Morris, @everittmatt, @orianw, Feargal Ward and Adrian Duncan. 25 pairs of tickets are available for fans and you can sign up to enter on Facebook and Twitter. #UnknownPleasures40
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Helgi & Hörður, an Icelandic filmmaking duo, directed the video for “I Remember Nothing,” the closing track of the album, and it showcases the vast, but bleak lands of Iceland. Fitting with the song’s intensity, the video shows two men in a simulated wrestling match that plays more like a contemporary, abysmal dance of sorts. It’s poetic, but also a haunting sight. With shots of the rocky, black land of Iceland and the two men dressed in alternating black and white clothing, the video has a stark visual contrast to it.
Along with a limited edition 40th anniversary version of the album out June 14, YouTube is hosting an event in London with Joy Division drummer Stephen Morris, Matt Everitt, Oran Williams, Feargal Ward and Adrian Duncon. On June 21, a selection of the videos will be shown and then a panel discussion will happen with the guests.
Watch the reimagined video for Joy Division’s “I Remember Nothing” below.