About the Book
About the Author
"Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity
and structure to the challenge of branding a cause." — Marty Neumeier — author,
The Brand Gap.
This is a sample chapter from Raise Your Voice: A Cause Manifesto.
"Raise Your Voice: A Cause Manifesto" is for leaders who desire to create a strategic communications framework and sustain a breakthrough
nonprofit brand through strategy, design, and purpose.
help you unite your organization's purpose, character, culture, and
voice to create a unique identity your donors and advocates will love.
It will help you understand the difference between your purpose,
mission, and vision--and why it matters.
The principles of The
Cause Manifesto will help you lead your organization through four
dimensions of culture and communications. Strategic, inspirational
communications, relationship building, and visionary principles will
empower you and developing leaders around you to communicate with
clarity, transform your culture, and through strategic brand
storytelling advance your mission more powerfully and effectively.
day, meaningful causes and companies are trying be seen, be heard, and
understood. The Cause Manifesto will renew your cause marketing and
nonprofit communications, and inspire your donors and advocates to serve
more, give more, and engage more.
This book is for leadership
who want to create positive impact and nurture a culture of philanthropy
through their causes and companies. Executive directors and effective
board of directors are changing organizational culture and non profit
marketing strategy. Nonprofit professionals learn more powerful ways to
communicate impact and outcomes. Development and fundraising
professionals who know how to fundraise find the principles are relevant
to nurturing donor relationships.
NoiseTrade is a user-generated platform where fans can trade their email addresses for free music and books. All content is provided by users and does not indicate an endorsement from the Paste editorial staff. Create an artist or author account from a desktop or laptop to upload your own content and connect to new fans today.