About the Book
About the Author
started, or at least co-founded, a small sales promotion agency called
Marketing Principles in Oxford 20 years ago, I had no idea about the dramas
that would ensue, or the mixture of fun and games and pain and heartache that
could be telescoped into 12 short years.
I needed to
get a lot of this off my chest for cathartic and purely selfish reasons, but in
doing so, and in my current role as small business advisor/coach/mentor/NEC, I
realised along the way that the lessons learned might be instructive as well as
just entertaining, which is where it originally started.
The title is
taken from the scurrilous in-house ‘newsletter’ our creative department took to
compiling a couple of time a year, to debunk any of our employees who… oh, just
anyone who worked for us (including me).
We begin the
journey in 1985. The key protagonists
(at the beginning) all have gainful employment at another local agency, and on
the face of it should be content with their lot. But then this thing
called ambition comes knocking, and a 12-year roller coaster ride begins.
information on my description of a small-business start-up through growth and
contraction, to eventual trade sale, visit The Unprincipled where you
can also order the book via PayPal, if the spirit moves you.
one reader as part memoir, part business handbook, part comic novel, it will, I
believe, strike a chord with anyone who has ever run or been part of a small
business, and will certainly be useful to anyone who aspires to do so.
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