Guy Kawasaki

What the Plus

What the Plus by Guy Kawasaki
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Formats Available PDF 28.1MB
nonfiction Education, Technology
For readers of:Geoffrey Moore, Clayton Christensen, Malcolm Gladwell, Seth Godin, Chris Brogan
Connect with the Author Official Website
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Print Length208 Pages
ISBN0071810102
PublisherMcGraw-Hill
Publication DateAugust 21, 2012
LanguageEnglish
About the Book

1987 was the last time I wrote a book about a product (The Macintosh Way). After using Google+ for a few months, I felt the need to write another product-oriented book. This book explains “what the plus” makes Google+ as special as Macintosh.

My goals are to help you to derive as much joy and value from Google+ as I do. My topics include: How to circle people, how to perfect your profile, how to craft effective posts, how to comment, how to respond to comments, and how to share photographs.

About the Author

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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