About the Book
About the Author
How to create a small business experience that sells.
Have you ever noticed that when you enter a Starbucks you immediately feel inspired and creative? Or how when you buy a product from Apple that you immediately have a sense of responsibility to care for this expensive piece of technology? These feelings are not by accident.
This book uncovers the mysteries behind how to create those same experiences for your small business. We will look into what exactly is “The Experience” and how to create “The Virtual Experience.” In addition, we will dive into branding and how something as small as a price tag can impact future buyers. We will analyze your multi-billion dollar competitors and help develop a strategy to keep your small business competitive.
I have never been a fan of how-to books that do not actually provide step by step instructions. I set out to create a book, using the knowledge that I’ve gathered over the past 10 years, in hopes that it will help your small business thrive.
This book helps you identify areas to improve on and questions to help you create a Small Business Experience That Sells. I hope you enjoy it!
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