About the Book
About the Author
Learn How To Read Your Customers' Minds Better Than Houdini!
Common advice to new marketers is to find a need and fill it. Better advice is to find a want and fill that, since people more readily spend money on things they want than they do on things they need.
After all, no one NEEDS an expensive car. Even the cheapest of automobiles will get them where they want to go – yet people WANT the high-end cars and they pay dearly for them.
So we know to find needs and wants and to fill them. And we've all been told to do surveys or haunt forums to find out what these needs and wants are.
It's very basic advice and if you combine it with some trial and error, it will usually get the job done, at least to a certain degree.
But what if you want a blockbuster smash-it-out-of-the-park product? Something that you can perhaps retire on? Then you're going to have to upgrade your methods of product research and product creation.
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