Take our web marketing course and discover the concepts and techniques that will help you grow your business online.
Across 9 episodes, our short lessons will take you across:
1. Your USP (Unique Selling Point)
Ana and I discuss what makes a USP (a unique selling point). We discuss why its important to know where your own USP's are. We offer tips on how to find your own and how to express it.
2. Your Elevator Pitch
An elevator pitch is a technique that will help you present your business in a very tight, precise and enticing way. Creating an elevator pitch will help you in all of your web marketing and promotion.
3. Email Marketing
Email marketing is one of the oldest techniques in the new world of web marketing. We chat about how it works, when it is appropriate and how to make your emails interesting.
4. Finding and Focusing on Your Keywords
The web has always been powered by keywords. Discover yours, learn your competitors. Embed them into your plans on both search and social platforms.
5. How To and Where To Blog
Blogging is a great way to spread your expertise across the online world. We discuss where we can place our blogs and what we can blog about consistently.
6. Why Use Landing Pages?
Landing pages are different to conventional web pages. Learn what they are, how to use them and why they can help your web marketing long term.
7. Google Ads in 2016
Google Adwords is the most advanced online advertising platform out there. Learn how and why you should make it a major part of your web marketing plans.
8. The Uniqueness of Facebook Ads
Facebook Advertising offers a method of reaching our market via their lifestyle, interests and demographics. Listen to use chat about this unique method of online marketing and how it can help your business grow.
9. Multi-Channel PPC for A Business Growth System
With so many online advertising platforms available to use in 2016, we have the opportunity to fashion our own business growth system, powered by the different PPC options out there. Where will you find your growth system elements?