About the Book
3rd Edition – 25th anniversary revised version – Includes special online members’ only content
Inc. reviewed 200 business books in search of the small business Bible. Included in the final three they selected was When Friday Isn’t Payday. Here’s what Inc. said:
“My
favorite section of When Friday Isn’t Payday is called ‘Dealing with
Crisis.’ There, Kirk takes a couple of classic small company crises-such
as not meeting payroll-and calmly lists possible solutions. This is
Kirk at his best, an experienced small business owner figuratively at
your side, keeping panic at bay with practical solutions. What separates
this book from the pack is relentless practicality.”
Here’s What You’ll Learn:
Keys small business successHow to increase sales and profitsSteps to starting a small businessThe principles of selling success in any businessSetting goals for yourself and your businessHow to hire, fire, and manage peopleHow to market your businessHow to buy a businessHow to get money for your businessHow to plan everything.
The book has 400 pages of practical steps to more sales, more profits, and more peace of mind - NOW includes 100+ pages of bonus material
What Was Napoleon Hill Thinking?
The Elon Musk Method
Finding Pearls of Profits in Your Financial Statements2018 Guide to Social Media MarketingWebsite Design and SEO basics
Rank #1 on GoogleMyBusiness
Doing Hard Things – The Secret to Success
LLC? “C”? or an “S”?
The online section will be constantly changing as the business world changes:
Online marketing in 2019
Finance your business using crowdfunding
New business book recommendations
Changes on Google, Amazon, eBay, more.
What others are saying
Kelli Holmes - CEO of TEAM Referral Network
“A
must read for the self-starter entrepreneur! I absolutely love this
book! Kirk gives straightforward, actionable advice on how to succeed in
small business today. If you're looking for a roadmap to be successful
in business, this book is it!”
Susan Meadow is the publisher of Meadow Publications, Inc.
“Right
on target with nuts-and-bolts explanations. . . a well-researched, easy
to understand guide. . . [I] wish Kirk had written this book fifteen
years ago!”
Who Should Read When Friday Isn’t Payday
Start-ups
Those buying a business or franchiseOwners wanting to learn the basics of:Goal SettingForecastingBudgetingFinanceSalesAccountingHiring, firing, managing and motivatingMarketingOnline advertisingSocial MediaSelling a businessCrowdfundingCrisis managementWebsite developmentNetworkingOwners making major decisions about expansion, raising cash, incorporating, new location, adding a partner.
Business school students and professors
Randy
Kirk founded 24+ small businesses ranging from retail to manufacturing,
advertising agency to consulting, and mail order to Amazon.
Kirk
consulted with 180 companies: plastic surgeon, dentists, retailers,
restaurants, importers, appliance repair, lawyers, acting school,
chimney sweep, mortgage brokers, real estate agents.
In
January, 2018 Kirk founded SoCal MasterMinds and has worked with 25
owners including advertising agency, CPA, managed services, online
marketing, precision machine shop.
I've owned and operated small businesses my entire life, and I've been helping others become
successful running their small businesses for about 40 years through
writing, speaking, and consulting.
While attending UCLA Law
School, I made the decision to pursue business instead of law. Since
then I have founded over 20 businesses, fifteen of which helped me pay
the mortgage. I am currently building MasterMind groups under the
SoCalMasterMinds.com brand, and consulting with several small
businesses.
"When Friday Isn't Payday" is the cornerstone of my
writing career. To my knowledge there isn't currently and hasn't been in
the past a single volume that covers the journey of the small business
owner from idea, through planning, to starting, growing, managing, and
even exiting a business. The title says it all: Small business is hard
and often lonely. What do you do when your staff expects to get paid
tomorrow, and there isn't enough money in the bank? What if you have
enough for them, but nothing left over for your own family?
Being
in business for yourself has questions like that every day. Some are
about opportunity, risk, success and some about obstacles, challenge,
and failure. I've been there. I can help.
I'm an experienced
guide, and every page will add to your potential to improve your company
and your professional capabilities: Online marketing driving you crazy?
We've got you covered with an up-to-the-minute bonus section online
that will be continuously updated. Need cash to keep going or make that
payroll? From your Visa to the latest crowd funding approaches, the
detailed approaches are there. Hiring and firing not your favorite
things? Read about methods that will make the process almost fun.
More business books will be following that will go into greater depth on many of the subjects covered.
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