Wicksteed Works

Direct-to-Fan: Which Platform? (Excerpt)

Direct-to-Fan: Which Platform? (Excerpt) by Wicksteed Works
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nonfiction Arts, Business
For readers of:Mike King, Chandler Coyle, Nicholas Lovell, Dave Kusek
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About the Book

London based direct-to-fan agency, Wicksteed Works, has launched an updated report comparing fifteen leading direct-to-fan marketing platforms. The report is a tool to help music industry professionals including musicians, management and labels to decide which direct-to-fan platform is best suited to their needs.

The digital report, which is now available to purchase together with the source data at http://whichplatform.co, takes a careful look at fifteen leading marketing and retail platforms including Bandcamp, Music Glue, and PledgeMusic. It creates a set of standard criteria to measure and compare the core features of each platform, thereby helping industry professionals to navigate this crowded market and make an informed choice about which platform is most suitable for their project.

Download this sample excerpt, containing an overview of the direct-to-fan concept, and profile summaries for popular platforms Bandcamp and Music Glue.

About the Author

Jessie Scoullar is founding director of Wicksteed Works, a London-based consultancy empowering musicians to maximise their potential through connection, communication and coordination of kick-ass direct-to-fan marketing and retail campaigns. Wicksteed Works clients past and present include Laura Marling, Bic Runga, Mumford & Sons, Paul Kalkbrenner, Elvis Costello, Noel Gallagher's High Flying Birds, Eurovision, Eagle Rock, Neil Finn, Little Boots and Paul McCartney.

In 2014 Jessie published the first comprehensive comparison of direct-to-fan music marketing and retail services, Direct-to-Fan: Which Platform, with expanded and updated editions launched in 2016 and 2018. She cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media's Creative Services team. Before leaving her native New Zealand in 2007, she worked with CRS Management in Auckland and practised as a commercial solicitor in Wellington.

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