Pop icon Lady Gaga embraces her inner Audrey Hepburn in a new chic campaign for Tiffany & Co.’s new HardWare Collection.
Tiffany’s has been leading up to this for a while, ever since their announcement and Super Bowl ad, which aired before Gaga’s stellar halftime performance. Now, the brand has released their official campaign images, along with a promotional video.
Styled by Vogue’s creative director Grace Coddington, Gaga models a variety of pieces from Tiffany’s new HardWare collection. She rocks a minimal link necklace, a pair of triple-drop earrings and an 18-karat goldwrap bracelet. The collection, as its name suggests, is a bit chunky, but avoids gaudiness. Gaga, dressed in classic pieces like a simple black turtleneck or a silk collared blouse, tones down the gold baubles with her elegance. Photographed by David Sims, Gaga is seen up close in black and white, and against the backdrop of Tiffany’s signature blue.
“I love Tiffany HardWear because it’s different and elegant — but it’s not what you would expect of elegance. That’s like me I think—I’m a bit different,” said Lady Gaga in a statement. “To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.” We like the collection, but we’re also very interested in where she got that flawless white silk top.
The Tiffany HardWare collection will be available in store on April 28, and online on May 2. Check out the behind the scenes video of Gaga discussing the new collection below.