Lady Gaga Takes Music Merch to Stylish New Heights with Surprise Lookbook

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Lady Gaga Takes Music Merch to Stylish New Heights with Surprise Lookbook

Lady Gaga never misses the opportunity for a fashion statement, as most recently proven with her brand new Joanne merchandise and surprise accompanying lookbook. The merch collection was spearheaded by a duo of Lobster Dogs (the creative team behind Lady Gaga’s recent Super Bowl halftime performance) and Bravado, a major player in the recent fashionization of musicians’ merchandise.

This isn’t the first time an artist has gone full-fashion collection in their merch—see Kanye, Bieber, Drake, etc. However, Lady Gaga took the trend one step further by also creating an impressive and artistic lookbook shot by Ukrainian fashion photographers Synchrodogs. Bravado said in a statement that this latest project was a definite change: “This lookbook represents the company’s shift from a traditional merchandising company to becoming more of a creative and brand management partner to their artists.” The merchandise is pretty cute, with vintage-style T-shirts and an adorable gold “Joanne” necklace, but it’s the lookbook that has people talking.

Check out the gallery above to see all the merch displayed in peak-fashion form. Our personal favorite look? The vintage-style pink silk bra layered over the P&W Photo Collage T-shirt, paired with bright red cargo pants. Yowza.