Patagonia is Donating Every Cent of Its $10 Million Black Friday Sales to Fight Climate Change

Patagonia, the outdoor clothing and gear company, announced last week that it would be donating 100 percent of its Black Friday sales to nonprofit grassroots environmental organizations. Apparently the company was expecting to hit $2 million in total sales that day, but as it turns out, they’ve surpassed that mark by quite a bit.

The company revealed yesterday that they reached $10 million in sales on Black Friday. Every penny of that enormous amount will be going to organizations that address “climate change and other serious environmental issues.”

Patagonia said of its stance on climate change:

The science is telling us loud and clear: We have a problem. By getting active in communities, we can raise our voices to defend policies and regulations that will protect wild places and wildlife, reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Agreement on climate change.

You can read Patagonia’s full press release here.