The Simpsons: “Brick Like Me”
(Episode 25.20)

Over the last 550 episodes, The Simpsons has tackled a lot of different storytelling tropes and concepts, and generally existed outside of the box. However, creators and writers have never really played around much with the actual look of the show, aside from general technical advancements made over the years, which will happen when you are on for 25 seasons. There is that one Treehouse of Horror segment where Homer is in three dimensions, and there was a Christmas story where they were not quite mops and not quite puppets, and also met Katy Perry, but that’s been it. That is, until “Brick Like Me,” which is the most visually unique episode in the show’s history. The episode was done, in part, using Legos, including Lego versions of our favorite Springfield denizens. This comes on the heels of The Lego Movie, and wouldn’t you know it, a Lego set for The Simpsons just came out. Apparently Lego is Danish for “synergy.”
To be fair, the show draws attention to this before we even see the characters in their Lego forms, as Homer is awoken from a dream, screaming about how it’s not selling out, but co-branding. More importantly, it was decided that simply presenting the episode in Lego form was not enough for good television, and they actually thought of a way to explain why we were seeing everybody as Lego. It has to do with Lisa and Homer’s relationship and a giant Lego statue falling on Homer and knocking him out and so on. What really matters is that there is actually a bit of successful emotional storytelling tied into this, helping to propel the episode forward, and making everything less gimmicky, if not entirely gimmick-free.
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