Grimes, aka Claire Boucher, is the face of Stella McCartney’s new perfume line POP. The fragrance emphasizes sustainability, which is an issue Boucher has championed in the past. The first ad is amusing, with Grimes discussing her interest in sustainability, how her friends keep her focused and how friendship is “important to all non-sociopaths.” Yup, that’s Grimes for you. Watch the 30-second spot above, and check out our list of reasons why we love Grimes here.
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