Mac DeMarco: Blue is the Warmest Color
At 23, the intrepid cut-up considers the blur of his ascent on Salad Days
There’s a great scene in a recent Mac DeMarco video where the young Canadian plays his song “Let My Baby Stay” while pacing slowly on a treadmill in a public gym. He’s wearing one of his many yacht-casual hats, a white t-shirt, dark pants and what appear to be low-cut Vans, and he’s gently strumming an acoustic guitar. Without hearing the song, one could be forgiven for assuming it’s probably very silly, but “Let My Baby Stay” is as tender and sincere a ballad as you’re likely to hear in 2014.
Alongside a signature guitar sound and clever songwriting finesse, DeMarco has built his name on these sorts of antics (the extent of which often surpass the treadmill scene) and a persona that’s hard to pin down. Perhaps, like me, you first encountered DeMarco in drag. Or was it him getting whipped in a faux S&M act by Beach Fossils’ Dustin Payseur? DeMarco’s nascent profile in indie rock is littered with detuned behaviors and one-liners, the off-kilter edge to the softer balladeer inside. He scans as an affable troublemaker as easily as he does an emotionally nuanced observer, a conceit that has only enhanced his profile since debuting with Rock and Roll Nightclub in 2012. And where many artists and their handlers might find this perception disparity troubling, DeMarco relishes it, noting that it provokes listeners to consider more than what’s on the surface—deceptively simple guitar pop, skater humor, that sort of thing.
“The album is one thing—that comes from me sitting in a room alone for a long period of time, and maybe comes out more personal,” DeMarco says a few days prior to departing for South America, continuing a tour schedule that’s hardly abated since 2012. “In public, not to say that I’m completely lying about who I am, but it’s a completely different side of me. Being around people brings out completely different colors. But the way it’s portrayed on the internet, in video interviews and shit, it’s me being the crazy guy, and then they listen to the album and they’re like, ‘what?!’ …To make people double-take early on in discovering our shit is useful in some way.”
DeMarco’s new album, Salad Days, may cause even his most ardent fans to double-take. It’s true that his breakout effort 2 contained plenty of earnest moments, not least the closer “Still Together,” which ends not with music but a gentle DeMarco waking his longtime girlfriend Kiki, who’s been sleeping in the same room where he recorded the love song about their relationship. (DeMarco writes, records, mixes and masters everything at home in the bedroom that he shares with her in Brooklyn.) But the core of 2, the main attraction, is that odd, swampy, quarter-step-off guitar sound and how DeMarco flexes it on standouts like “Ode to Viceroy” and “Cooking Up Something Good.” 2 ultimately scans as a party record, “sort of dad rock-y but not completely,” he tells me, whereas Salad Days is far more reflective and intimate, a document of DeMarco’s personal life in the midst of unrelenting demands wrought by increasing success.