In 2015, Netflix changed their monthly subscription price to $9.99. The price increase was only applied to new customers, as existing subscribers were given a yearlong delay in recognition of their loyalty. The deadline is approaching in May, and long-term subscribers will soon have to pay $9.99 for their monthly subscription or lose certain benefits.
MakeUseOf reported that in a released letter from Netflix to shareholders, the company stated that the “grandfathered customers” will have to decide whether they want to stream at $7.99 with one screen and Standard Definition—like a caveman—or upgrade to $9.99 a month to stream with HD and two screens.
As Netflix seeks to increase their profits and stream more original content, users should expect the subscription cost to rise again shortly.