Lana Del Rey Announces New Album With Deliciously Witchy Trailer

Lana Del Rey has announced a new album with a fabulously witchy trailer. Titled Lust for Life, the album will be the follow-up to her 2015 Honeymoon. Watch the black-and-white trailer above.

It seems the Coney Island Queen is finally making the transition from the red dress, red lipstick, broken carnival ride aesthetic to full on ritualistic witch—a damn good look for 2017. Judging from the trailer, Lust for Life is going to be part Stevie Nicks, part Elaine from The Love Witch. In an interview with Pitchfork, Lana said she “started out thinking that the whole record was going to have sort of a … ’50s, ’60s feeling, with some kind of Shangri-La, early Joan Baez influences.” However, in light of recent events, she decided the album would need to have a more political feeling; to be ”a little more socially aware.”

There’s no official release date for the forthcoming album yet, but according to Lana’s Facebook post it is “coming soon.” Read the transcript from the album trailer below, and watch Lana’s latest music video for her single “Love.”

You know, in this town, an artist really needs a lot of space when they’re trying to create something special. A place to cultivate a world of their own, far away from the real world that’s around them. Luckily for me, I live right inside the middle of the “H” of the Hollywood sign. And this is how I spend most of my nights: perched high above the chaos that swirls within the city of angels below.

Now don’t get me wrong, I love to dip my toe into the muck and the mires of the city every now and then. Especially on Tuesdays. But truthfully, when I’m in the middle of making a record, especially now when the world is in the middle of such a tumultuous period, I find I really need to take the space for myself far away from real life, to consider what my contribution to the world should be in these dark times.

So each morning, I have the luxury of asking myself, “What shall I cook up for the kids today? Something with a little spice? Something with a little bitterness but is ultimately sweet? Or shall I take the day off and turn down the fire, and just take a moment to send my love to them over the ether?” Because sometimes, just being pure of heart and having good intentions and letting them be known is the most worthy contribution an artist can make.

So, even though these times can feel a little bit crazy, they’re not so very different from what other generations have experienced at one time or another before. Amidst all the uncertainty, and as we transition out of one era into another one, there’s no place I’d rather be than smack-dab in the middle of “Holly-weird” making this record for you. Because you, and the music, and this place, are my love, my life, my lust for life.