After dropping new songs and social-media clues (plus an actual release date), today Kendrick Lamar has unveiled his new album, DAMN.. But you already knew that. What you may not have known, though, is that rumors are floating around the Internet that Lamar might drop a follow-up album on Sunday, April 16, called NATION.
According to The Verge, the double-album theory started a few days back on a subreddit. It states that today is Good Friday (also known as the day Jesus was crucified). Two days from now is Easter Sunday, as in, the day Jesus was resurrected. So… DAMN + NATION = DAMNATION. Get it?!
The clues only get weirder and more insider-y: The Verge also tells us that if you combine the letters on the DAMN. track list that appear against a white wall on the album’s back cover, they make an anagram for “Earth led 2 death.” What’s more, on the album cover, the “M” hangs over Lamar’s head in a way that kind of looks like devil horns. Assuming that NATION will be designed the same way, the “O” could be a halo over Lamar’s head.
Stranger still, Sounwave, an in-house producer for Kendrick’s label TDE, cryptically confirmed a follow-up on Twitter, as well as a photo of Morpheus from The Matrix, who memorably told Keanu Reeves, “You take the blue pill — the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill — you stay in Wonderland, and I show you how deep the rabbit hole goes.”
So, like… maybe DAMN. represents one pill and NATION represents another. Maybe another album is coming, and maybe it isn’t. Whatever the case, the Kendrick abyss is deep. Hopefully we’ll make it out in one piece.