Paul McCartney Hypnotizes Emma Stone in Music Video for Anti-Bullying Anthem “Who Cares”
Image courtesy of the artist
Paul McCartney is Dr. Lorenz, Emma Stone’s “behavior hypnotist meteorologist,” in the Apple Music-exclusive music video for his Egypt Station single “Who Cares.”
The short film opens as Stone’s character arrives at Dr. Lorenz’s office soaked from the rain. He starts in on some rant about “order” and “disorder,” and it’s difficult to discern what he’s getting at here. But he’s in this amiable cardigan, and it’s Paul McCartney, and who doesn’t want to be hypnotized by Paul McCartney?
Dr. Lorenz opens a door revealing a spinning black-and-white spiral, and Stone’s character is immediately put into a trance. She finds herself in a hand-drawn, black-and-white world featuring bursts of colorful detail, with dancing mimes all over the place. McCartney reappears, Stone’s spiritual leader in this alternative reality. It’s not Grease’s “Beauty School Dropout,” but it’s not not that.
The short film kicks off #WhoCaresIDo, an anti-bullying social media campaign.
“My hope is that if there are kids being bullied—and there are—maybe by listening to this song and watching this video, they might just think it’s not as bad,” McCartney explains in a statement, “that it’s the kind of thing you can just stand up to and laugh off and get through.”