Watch Bully’s Animated “Focused” Video

The band has also announced an extensive world tour

Music News Bully
Watch Bully’s Animated “Focused” Video

Nashville quartet Bully, led by powerhouse singer-songwriter Alicia Bognanno, have released the music video for “Focused,” a single off their sophomore album, Losing. Released last fall through Sub Pop, Losing is the ferocious continuation of the rising band’s first album, Feels Like, which got the band into the spotlight in 2015.

Bognanno has used animation in her videos before, primarily in her LAZY MOM-directed music video for “Feel The Same.” “Focused” uses the dissonant bass licks of bassist Reece Lazarus to drive the tempo of the entire music video. This dissonance from the bass creates a tension when paired with Bognanno’s melodic vocals, which build up throughout the song until they heavily release, with Bognanno screaming, “I am trying to stay focused.” The music video captures the song’s tension perfectly by pairing the audio with visuals of losing fingers to a game of rock-paper-scissors, a culinary chef rocking back and forth in the fetal position, and an oversized blue dog pissing on a treasure-filled castle.

Animator and artist Rozalina Burkova, who directed the music video, says that it is “loosely based on the theme of coming of age and the ups and downs friendships and relationships.” Bognanno added in a statement, “I let Rozalina take the reins on this one. I am a huge fan of all her animation work and wanted her to do what she felt was best for this video.” Bognanno also expressed her appreciation for Burkova when she promoted the music video on Twitter:

Bully have announced they will embark on an extensive world tour through the U.S. and U.K. starting later this month, with tour dates taking them through festivals like Shaky Knees Festival in Atlanta, Ga., and Noise Pop Festival in San Francisco, Calif.

Watch the music video for “Focused” below and revisit Bully’s 2014 Daytrotter performance beneath that. You can find the band’s full tour slate beneath that and get your copy of Losing through Sub Pop here.

Bully Tour Dates:

16 – Norman, Okla. @ The Opolis
17 – Santa Fe, N.M. @ Meow Wolf
18 – Phoenix, Ariz. @ Valley Bar
19 – San Diego, Calif. @ The Casbah
20 – Santa Ana, Calif. @ Constellation Room
22 – Los Angeles, Calif. @ Teregram Ballroom
23 – San Francisco, Calif. @ Noise Pop Festival
24 – Eugene, Ore. @ Hi-Fi Music Lounge
25 – Portland, Ore. @ Aladdin Theater
26 – Vancouver, British Columbia @ Biltmore Cabaret
28 – Seattle, Wash. @ Neumos

01 – Spokane, Wash. @ The Bartlett
02 – Boise, Idaho @ Neurolux
03 – Salt Lake City, Utah @ Kilby Court
05 – Denver, Colo. @ Larimer Lounge
06 – Kansas City, Mo. @ Record Bar

20 – Richmond, Va. @ Strange Matter
21 – Baltimore, Md. @ The Ottobar
24 – Knoxville, Tenn. @ The Open Chord
25 – Akron, Ohio @ Musica
26 – Columbus, Ohio @ Ace of Cups
27 – Cincinnati, Ohio @ The Woodward Theater
28 – Charlotte, N.C. @ Snug Harbor

04-06 – Atlanta, Ga. @ Shaky Knees Music Festival
09 – Birmingham, U.K. @ The Sunflower Lounge
10 – Sheffield, U.K. @ Picture House Social
11 – Liverpool, U.K. @ Buyers Club
14 – Leicester, U.K. @ The Cookie
15 – Cambridge, U.K. @ The Portland Arms
20 – Leeds, U.K. @ Gold Sounds
21 – Glasgow, U.K. @ Hug and Pint
22 – Edinburgh, U.K. @ Sneaky Pete’s
24 – Newcastle, U.K. @ Think Tank?
29 – Guildford, U.K. @ The Boileroom
30 – London, U.K. @ The Moth Club

09 – Hilvarenbeek, Netherlands @ Best Kept Secret

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