The Family Crest Release 12-Hour Music Video for “Never Gonna Stop” in Honor of New Tour

San Francisco’s The Family Crest this week kicked off an 11-date headlining summer tour in support of their new LP The War: Act 1, and in honor of the occasion they’ve released an aura-visual oddity: A 12-hour music video for the aptly titled song “Never Gonna Stop.” Running in an endless loop that may initially seem to simply repeat every four and a half minutes, the video actually changes subtly with each run-through, being constructed out of more than 20 unique versions of the same scenes. As a parody of the kind of old movies and TV shows one might see while channel-surfing at 3 a.m., the overall effect reminds one of watching a classic satire in the vein of The Kentucky Fried Movie or Amazon Women on the Moon.

“Originally, I wanted ‘Never Gonna Stop’ to be mixed in a way that, if placed on repeat, it could theoretically play forever,” said vocalist Liam McCormick in an interview with Billboard. “We eventually decided that the track worked better with a clear ending, but that desire for a never-ending track stayed with me. At the same time, Laura [Bergmann] had the idea of doing a video for ‘Never Gonna Stop’ based on an aerobics workout concept (starring John) and I thought that was hilarious.”

The effect is a hypnotic descent into aimless nights spent on the couch, with segments that reference the likes of Full House, Star Trek, The X-Files, QVC shopping infomercials and The Joy of Painting with Bob Ross.