Whether searching to obtain makeup mastery or simply perfecting the smoky eye, YouTube beauty vloggers supply the right amount of personality with useful and easy guidance. With how-to tutorials on covering up acne with foundation or achieving the elegant and flawless Khaleesi look (yes, that’s right, Game of Thrones fans), we’ve rounded up 15 of our favorite essential beauty YouTubers.
1. Michelle Phan
Since first posting her tutorials in 2007, Michelle Phan traveled brush-and-palette up the ranks into beauty royalty. Her videos, with all her colorful costuming and themes, have garnered millions of followers. She even has her own beauty line, EM Michelle Phan. Her work is inspired and intricate, with a recent favorite being her take on Khaleesi (everyone’s favorite Mother of Dragons in HBO’s Game of Thrones).
2. From Head To Toe
For the beauty junkies out there, vlogger Jen Chae’s From Head to Toe channels basic videos and beauty product picks (and a bit of fashion) into a resource of useful makeup mastery tidbits.
3. Samantha and Nic Chapman
Sister makeup artists Samantha and Nic Chapman combine basic beauty videos with celebrity-inspired makeup tutorials, from Maleficent to Khloé Kardashian for Pixiwoo, a beauty vlog for beginners and veterans alike! The sisters have also started their own free monthly digital magazine, Two.
4. Lisa Eldridge
London-based makeup artist Lisa Eldridge has worked with celebrities, from Katy Perry to Emma Watson, while keeping her job as creative director for British cosmetics band, No. 7. Whether demonstrating how to wear bronzer or achieving the “no makeup” look, her tutorial videos are educational and beautiful.
5. Zoe Sugg
Zoe Sugg mixes a bubbly personality and sense of humor with direct and educational posts for a makeup tutorial worth more than a mere gander. From quick and easy hairstyles to fresh, spring makeup, Sugg’s Zoella vlog is spot-on with the greatest must-learn techniques.
6. Makeup Geek
A former teacher (turned makeup maven), Makeup Geek’s Marlena infuses her innate abilities for educating with helpful videos on an array of topics, from beauty basics to celebrity inspirations. Whether talking about how to use different types of brushes to wearing foil pigments, her honest and candid appeal supplies a refreshing take on beauty.
7. Cassandra Bankson
After her inspirational video how to cover up severe acne with foundation went viral, Cassandra Bankson’s channel has become a beauty subscribers dream come true. With topics ranging from acne and diet to fitness and footwear (like how to make heels comfortable), this vlogger has it all.