Best Damn Root Beer

Last year, Not Your Father’s Root Beer made a splash with beer lovers and drinkers in general with its hard root beer. While they were far from the first company to make an alcoholic root beer, their version managed to develop a pretty hard-core following fairly quickly. So quickly in fact that it caught the attention of Anheuser-Busch, which released its own version, called “Best Damn Root Beer,” in mid-December.
I recently went on a multi-state road trip with a friend of mine, where we happened upon a six-pack of the beer (soda?) at one of our gas station pit stops in South Carolina. It’s marketed as a “craft beer” outside of the Anheuser-Busch label, so if you didn’t know that you were drinking big beer, you’d be forgiven for thinking Best Damn was just another small craft brewery trying to make it by latching on to the newest hard soda trend. AB purchased Best Damn, which also makes a hard Apple Ale, in July.
My friend didn’t know, and bought a six-pack to give it a try. And so, I gave it a try as well, in the name of… science, or something. Here’s what I found:
Pouring it out of the bottle, you get exactly what you might expect from your average root beer. The bottle is carbonated, but not so much so that a fast pour is going to overflow your glass (something I’ll occasionally do with a bottle of soda). There’s no head on it like you would get from a beer, it’s by in large very soda-like. The caramel color and carbonation mimic what you might find from someone like A&W or Barq’s. We’re off to a good start.