15 Stars Fine Aged Bourbon 7 & 15 Year Whiskey
Photos via 15 Stars Fine Aged Bourbon
When it comes to the American whiskey scene, drinkers haven’t exactly been hurting for high-end sourced bourbon releases in recent years. In fact, it has seemed at times as if this has become the most desirable new bourbon venture for entrepreneurs to target—spend liberally on sourced bourbon, cook up a historical sounding name and concept for your company, and jump right into the market offering “limited release” batches at price tags of $100 or more. With bourbon mania showing few signs of abating, one wonders if the most common sources of well-aged Kentucky bourbon—Beam, Heaven Hill, Barton, etc—will even be able to keep up with these types of companies and their thirst for 15-year-old barrels, although we should keep in mind that these releases are typically so small in terms of barrel count that the market can theoretically support quite a few of them.
Still, it seems almost presumptuous to arrive on the market as a brand new company, with two initial releases with MSRPs of $139 and $279, does it not? That does feel like it’s asking an awful lot for a name without a track record behind it, or even transparency in terms of the source of the whiskey. It takes a certain breed of risk-taking consumer to agree to plunk down $279 on a bottle of 14-year-old bourbon from a mystery Kentucky distillery, from a non-distiller producer (NDP) releasing its first ever product.
And yet … sometimes, these things still do turn out well. I can’t actually speak to that $279 bottle, which was the initial “Timeless Reserve” batch of 14-year-old Kentucky bourbon from new NDP 15 Stars Fine Aged Bourbon. But I have now tasted the company’s second release, 7 & 15 Year Old Private Stock Bourbon, and the quality of the liquid in the bottle helps smooth over this release’s $139 price tag. It’s still asking a lot, to be sure, and at that kind of price point you pretty much have to be bottling something excellent. And thankfully, this is rather excellent.
15 Stars Fine Aged Bourbon is the somewhat curiously named brand in question, the rather gaudy number of stars being a reference to Kentucky’s status as the 15th state in the Union. The product of father and son entrepreneurs Rick and Ricky Johnson, 15 Stars is currently a series of luxe sourced bourbon releases, though the company is also in the process of distilling its own product via the always prolific Bardstown Bourbon Co. It seems safe to say we probably won’t see that whiskey for a while, though, so let’s focus on what we have here.