35 of the Best-Designed Emails

Email design can be an afterthought to successful branding, but it shouldn’t be. Easy to delete and ignore, the promotional email is competing for valuable time of its readers. Well-crafted design can make a brand stand out, and encourage people to click through to the brand’s site.

Emails are best when they’re short, sweet and use strong images. It’s also important to consider that over a third of emails are read on a mobile device so consider what a campaign will look like scaled down.

The list, compiled from Really Good Emails, HTML Email Designs and Creative Mornings, showcases the very best of email design. Use it to inspire your design — or as a reminder to sign up for a beautiful newsletter.