ABCs of Horror: “V” Is for The Vampire Lovers (1970)

Paste’s ABCs of Horror is a 26-day project that highlights some of our favorite horror films from each letter of the alphabet. The only criteria: The films chosen can’t have been used in our previous Century of Terror, a 100-day project to choose the best horror film of every year from 1920-2019, nor previous ABCs of Horror entries. With many heavy hitters out of the way, which movies will we choose?
In few genres will you ever have a chance to observe social mores evolve in a more dramatic way than in the Hammer Film Productions vampire films of the 1950s-1970s. Beginning with the very successful Horror of Dracula in 1958, Hammer managed to reinvent the old Universal Monsters for a new era, chiefly through bringing old tropes to a new, EastmanColor light. Red tempera paint became a common sight, whether oozing from bite marks in the necks of damsels in distress or bursting from the chest of a staked vampire, but early entries in this Hammer series are still modest in their approach to refreshing what was already a classic archetype of horror film. They played it fairly safe, content in the belief that a bit of newfound blood (and color picture) was enough to make the genre thrilling once again.
They weren’t wrong—not in the late 1950s, anyway. But as entertainment and pop culture barreled headlong through the turbulence and pronounced societal shifts of the 1960s, it didn’t take long before even Hammer’s “new” way of doing things seemed a bit staid in comparison. The New Wave was arriving in Hollywood, and auteurs such as Herschel Gordon Lewis or George Romero were redefining shock value in films like Blood Feast or Night of the Living Dead. Producers at Hammer faced a clear impetus to push their films ever further in terms of gore and sexuality, which manifested itself with a surge in the number of deeply plunging necklines present in what were otherwise classical vampire stories like Dracula Has Risen From the Grave. This was a steady evolution throughout the 1960s, but the arrival of 1970 took Hammer’s embrace of sex to an entirely different level. This was the year of The Vampire Lovers.
Suffice to say, if you’ve only seen Horror of Dracula, it’s disconcerting to go straight to The Vampire Lovers, because it seems both familiar and utterly foreign, all at once. The moldering gothic castles, the opulent sets, the excellent period clothing and soundtracks—those all stay the same. But the violence has been ratcheted up considerably, and the newfound eroticism is unlike anything the vampire genre had seen before … especially when you consider that this is a same-sex love story.