Adele to Release Video for “Send My Love (To Your New Lover)” at 2016 Billboard Music Awards
Photo by Gareth Cattermole/GettyEarly this morning, the Billboard Music Awards tweeted to announce that the music video for Adele’s newest single, “Send My Love (To Your New Lover)”, will debut during Sunday night’s show on May 22. The video was shot in London by the Grammy-nominated director Patrick Daughters, who has also worked with acts like Feist and Yeah Yeah Yeahs, directing videos for “1234” and “Maps,” respectively.
Anticipation is high surrounding the video’s debut, as the singer hasn’t put out a music video since the critically acclaimed “Hello” quickly went on to become the most-viewed video in 24 hours, beating out Taylor Swift’s “Bad Blood.” A video was never released for the second single off of 25, “When We Were Young,” meaning that Adele fans have been waiting since October of last year for a new video from the artist.