Arcade Fire’s Win Butler Drops Songwriting Knowledge Bombs in ClickHole “Interview”

Last month, Arcade Fire released their fifth studio album Everything Now, so in our book, that makes frontman Win Butler a pretty seasoned musician. In a new “interview” with ClickHole, he unleashes many secrets to how he’s become so successful—he reveals what he thinks are the components of a really great song, describes his very methodical songwriting process, finds inspiration in protein powder, and consults with Paul McCartney for help whenever he’s really stuck.

Watch the satirical video above, and check out Paste’s review of Everything Now, along with our list of the 15 best Arcade Fire songs.