Everything and nothing is changing for L.A.-based hip-hop collective—or boyband, as they prefer to be termed—Brockhampton. RCA Records announced Thursday that they have added the up-and-coming, Kevin Abstract-led act to their roster in a deal that is reportedly worth north of $15 million for six albums over a three-year period.
“Nothin changes,” said Abstract in a statement. “Videos still diy, music still made in our house, and we’re still gonna make the best possible product for y’all.” The Brockhampton founder first revealed the group’s signing via social media last Friday, March 30, so today’s official announcement by RCA is merely a formality.
New era pic.twitter.com/SpuPy3lDCG
— dumbass (@kevinabstract) March 30, 2018
RCA’s press release sums up the buzzy boyband as follows:
Founded by Kevin Abstract, BROCKHAMPTON consists of fourteen kids, all filling different roles to create a self-sufficient creative enterprise. Made of rappers, directors, photographers, engineers, producers, graphic designers, and DJs, the group is able to execute a fully unified and realized artistic vision.
Explaining the group’s decision to team up with RCA on Instagram, Abstract explained:
They understood that we wanted to be the biggest boyband in the world and I’m a firm believer in not being able to do everything on your own. Find people whose morals and vision align with yours and follow that.
“BROCKHAMPTON represents the new wave of forward-thinking groups with their own set of thought-provoking aesthetics,” said RCA Chairman and CEO Peter Edge in a statement. “They continue to break down stereotypes and question the norm by redefining and creating music that resonates with today’s generation.”
Welcome to the family @brckhmptn ???????????? pic.twitter.com/mwFrSfQvC0
— RCA Records (@RCARecords) March 30, 2018
Brockhampton released their third album Saturation III in December and are already teasing their next record, to be released via RCA—from the looks of it, the album is titled Puppy and due out this summer. The group’s tour slate includes festival sets at Coachella, Governors Ball, Boston Calling, Bonnaroo and Ottawa Bluesfest. Brockhampton’s creative output goes beyond music, too, as they recently launched their spring/summer 2018 clothing collection.
— BROCKHAMPTON (@brckhmptn) March 20, 2018
Stay tuned for more from Kevin Abstract and company.