#InMyFeelings Challenge Incites Warning From National Transportation Safety Board
Photos by Ethan Miller/Getty
Keke, forget about whether or not you love Drake—are you practicing transportation safety?
If you’re confused about who Keke (Kiki?) is, then congratulations! Somehow you’ve evaded Drake’s seemingly inescapable single, “In My Feelings,” from his new double album Scorpion. The song has topped the Billboard Top 100 for the second week in a row, partly due to the #InMyFeelings challenge that’s been making its way around social media channels.
If you’re still not sure what’s going on—have you been vacationing on a remote island, perhaps? We’ll break it down for you: the track begins with, “Trap / TrapMoneyBenny / This shit got me in my feelings / Gotta be real with it, yup,” and then the beat drops and the challenge starts. While Drake is asking Keke if she loves him, challenge participants hop out of their cars and dance. The dance craze started when social media personality Shiggy posted a video of himself doing the choreographed dance (posted below for your reference), but fans have started taking it further by hopping out of moving cars and even into traffic in the hopes of gaining viral stardom.