Jarvis Cocker’s Jarv Is … Release New Song, “Must I Evolve?”
Photo by Jean-Baptiste Mondino
Jarv Is … have released their new song “Must I Evolve?” through Rough Trade Records. Jarv Is … is the new project of Jarvis Cocker, the frontman of English rock band Pulp.
In an unusual move, the single will only be available for purchase at live shows because Jarv Is … is “primarily a live experience,” per a press release. “Life is primarily a live experience,” said release explains as the reasoning behind the decision.
On the new track, Cocker launches into seven minutes of pulsating, hypnotic rock as he opens with the question, “Must I evolve?” before an eerie choir answers with a series of “yes’s,” traced along a pounding drum beat.
Cocker continues with a series of questions: “Must I change? Must I develop? Must I grow up? Must I grow old?” Each time, the choir interjects with a haunting series of affirmatives. Finally, Cocker asks, “Can I stay the same?” “No, no, no, no,” the choir answers.