Watch the Lynchian Video for SOAK’s Latest Single “Déjà Vu”
Photo by Ellius Grace
Bridie Monds-Watson, better known by her stage name SOAK, has released the surreal video for the third single off her sophomore album Grim Town, “Déjà Vu.” Her first record, Before We Forgot How To Dream, was an acoustic wonderland, but Monds-Watson wants to deliver “a carnival of noise” on her latest effort, out on April 26 via Rough Trade Records. “Déjà Vu” sees the Derry, Ireland, native grow in her increasingly pop-inflected (but still incredibly intimate) sound.
“‘Déjà Vu’ is basically about someone in my life who I was worried about a lot,” she explains in a statement, “You know, one of those people who is never really stable and you’re scared that one day it might all go wrong and all the neighbours would be in the street watching whilst the sirens sound off.”
That dark message, masked by the comparatively upbeat tune, finds its way into the Brother Willis-directed music video, which he describes as “a looping, nonsensical, Lynchian dream.” His aim “was to make a disconnected and confusing performance video, one that recasts Bridie as both performer, then observer, and back and forth in dreamlike messiness.” Combining soft, lo-fi shots that feel like they’re from some decades-old lost performance footage with hi-res clips of Monds-Watson rocking a mint-green suit, he certainly makes us feel like we’ve been dropped into a Roadhouse performance from Twin Peaks.
Watch the video for “Déjà Vu” and explore SOAK’s expanded tour dates—including two days at SXSW and a summer jaunt across the U.S—below.