Taylor Swift’s Instagram Endorsements Spur Voter Registration Spike
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Taylor Swift made her first-ever political endorsements just yesterday, but it looks like her wade into electoral politics has already created waves.
“Vote.org saw [Tennessee] registrations spike specifically since Taylor’s post,” said Kamari Guthrie, director of communications for Vote.org—to which Swift linked in her Instagram post endorsing two Democratic candidates in the forthcoming Tennessee midterm elections—to BuzzFeed News.
“October 9th is the LAST DAY to register to vote in the state of TN. Go to vote.org and you can find all the info,” Swift told her over 112 million followers on Instagram, in an unprecedented political statement from the pop megastar.
At least 2,144 of 5,183 registrations received by the organization in Tennessee this month so far have come in the 36-hour period since Swift’s post, up from 2,811 in all of September and 951 in August.
Vote.org has also received an unprecedented new rush of voter registrations nationwide following Swift’s move.
“We are up to 65,000 registrations in a single 24-hour period since T. Swift’s post,” said Guthrie. By comparison, 190,178 new voters were registered nationwide in all of September, while 56,669 were registered in August.