FKA Twigs and Fetty Wap Star in Coolest Calvin Klein Ads Ever

Kendrick Lamar is a few weeks away from winning probably multiple Grammys, and now he’s “reflecting” in a brand new Calvin Klein ad.

The brand released some images from its spring 2016 campaign, shot by Tyrone Lebon, yesterday. And they’re very refreshing. Along with Lamar, models include FKA Twigs, Fetty Wap, Joey Bada$$, Kendall Jenner and Justin Bieber.

The choices are not what you might expect from a major fashion label, but that’s kind of the appeal. And, FKA Twigs—possibly the chillest person alive—looks like magic in her ‘excel’lent shot.

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i excel in #mycalvins

A photo posted by FKA twigs (@fkatwigs) on Jan 26, 2016 at 3:05pm PST

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I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign… What do you do in yours?;;;;);;

A video posted by Kendall Jenner (@kendalljenner) on Jan 26, 2016 at 3:00pm PST

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I reflect in #mycalvins @calvinklein;;;;);;

A photo posted by Kendrick Lamar (@kendricklamar) on Jan 26, 2016 at 3:13pm PST

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I make money in #mycalvins. Introducing the Spring 2016 @calvinklein global ad campaign, shot by Tyrone Lebon. What do you do in yours?;;;;);;

A photo posted by ????RemyBoyz????“1738”???? (@fettywap1738) on Jan 26, 2016 at 4:05pm PST

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I pledge in #mycalvins. Introducing the Spring 2016 @calvinklein global ad campaign, shot by Tyrone Lebon. How do you rock yours?;;;;);;

A photo posted by joZif BADMON [????????] (@joeybadass) on Jan 26, 2016 at 3:02pm PST

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I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign;;;;);;

A photo posted by Justin Bieber (@justinbieber) on Jan 26, 2016 at 3:21pm PST