Madewell Releases Shoppable Fall Lookbook

Today, Madewell released its fall lookbook on Pinterest, Facebook and through its newsletter, thirteen days before the new arrivals will be sold in stores. The retail chain has adopted a “see-now, buy-now” method of selling and promoting their products—instead of releasing a March lookbook, Madewell released the looks, available for pre-order by emailing [email protected] or calling (866) 544-1937.

Big brands and designers like Burberry and Tom Ford have also adopted the tradition of “see-now, buy-now” fashion shows. The lookbook features 29 looks, half of which are for Madewell’s fall collection. The other half will be released in October for winter.

View the looks here.

 
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