Napa Valley Is Starting a Rosé Festival

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Napa Valley Is Starting a Rosé Festival

Rosé-lovers have something to get excited about this month. Napa Valley is having its very first RoséFest at Sterling Winery on Saturday, June 24.

About 25 different Napa valley wineries (and one from Provence) will be sampling their rosés. Sterling’s brand new sparkling rosé will also make its debut at the event, giving guests the opportunity to be some of the first in the world to try it.

Michelle Flores, associate brand manager for Sterling Winery, told Travel + Leisure that while Napa is famous for its cabernet, they wanted to show off the region’s rosé.

“What’s amazing is that pink wines used to be just sweet white zinfandel,” Flores said. “Now it’s much more diverse than that.”

Upon arrival, guests will be whisked via aerial tram to the top of Sterling’s hill for the wine tastings and incredible views of the valley.

To top off the event, guests can accompany their wine with food from local restaurants or food trucks, and listen to live music while they eat, drink and enjoy the surrounding views.

The pink theme continues as proceeds from RoséFest benefit the Susan G. Komen foundation to provide breast cancer education, research funding and patient support. You can purchase a general admission pass for $65, and a VIP ticket for $85.

Main and lead photo by philmillster/Shutterstock


Madison Gable is a freelance writer based out of Athens, Georgia.

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