NBCUniversal’s upcoming streaming service now has a name, Peacock, the company announced on Tuesday.
Launching in April 2020, the ad- and subscription-supported service will be anchored by over 15,000 hours from the entertainment giant’s movie and television vaults, including The Office and Parks and Recreation—making it the exclusive streaming home for the fan favorites, which are currently streaming on various other platforms.
“The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal,” said Bonnie Hammer, who’s leading the service in her role as chairman of NBC’s direct-to-consumer and digital-enterprises division. “Peacock will be the go-to place for both the timely and timeless—from can’t-miss Olympic moments and the 2020 election to classic fan favorites like The Office.”
Though there is no exact launch date or price for NBCUniversal’s new service, the Comcast-owned company has locked down deals for a broad inventory of originals that have ties to NBCU brands. New titles on Peacock will include a reboot of Battlestar Galactica from Mr. Robot creator Sam Esmail, revivals of Saved by the Bell and a new Mike Schur (The Good Place) comedy, Rutherford Falls, starring Ed Helms from The Office. Additionally, there are plans to include a new original talk show series with Jimmy Fallon, a comedy from Emmy-award nominee Rashida Jones and Jada Pinkett Smith, and an array of unscripted programming. The platform will also feature more than 3,000 hours of content from top Spanish-language network Telemundo, including a new hit series Armas de Mujer from the makers of La Reina del Sur.