Wilco: Star Wars

Wilco’s switcheroo with Yankee Hotel Foxtrot has become the stuff of rock ‘n’ roll lore, as it should be. Selling an album back to the company that paid you to make it in the first place seemed like a long-awaited comeuppance for conglomerate-owned labels and pretty much set the tone for music-biz chicanery in the 2000s. Less legendary but perhaps even more important is what Wilco did next: They streamed their new album for free on their website. At the time it was shocking: No one will buy the album, naysayers neighed, if they’ve already heard it. But the strategy ultimately worked: Yankee Hotel Foxtrot not only was the band’s best-selling album to date, but it cemented Wilco’s reputation as one of post-9/11 America’s most relevant and perhaps most important bands.
Fourteen years later, Wilco have taken the next logical step. They’ve released their ninth album for free on that same website. It’s been done before, of course, but outside of mixtapes, experimental one-offs, and pay-what-you-will outliers, few gratis albums have been quite as high-profile as Star Wars. No one will buy the album, said exactly nobody, because nobody buys albums in 2014. Although it no longer seems like such a reckless commercial strategy, it may prove both smart and prescient for a band still touring heavily and for an industry still adapting to new technology. For one thing, the vinyl edition is slate for a fall release, which means Star Wars ought to be fresh in critics’ minds and high on year-end lists. For another, it churns up some excitement for a band that hasn’t been exciting for a while now.
From its first discordant chords, Star Wars reintroduces a band that is toying with its own legacy. “EKG” is one minute, 15 seconds of jagged guitar notes, and on top of that it’s called “EKG.” It plays like a pretty withering parody of the migraine-soundtracking guitar spazz-outs that all but defined their 2004 album a ghost is born. Once the actual songs kick in, Wilco sound spryer, looser, livelier, wittier, and more fun than they have in years. And when was the last time anyone used “fun” to describe this serious band?