From Aspiring Author to Book Promoter

From Aspiring Author to Book Promoter

Misery and frustration have been consistent sources of creativity for Joseph Rauch

From 2010 to 2011, his body deteriorated, for reasons he struggled to understand. No matter how much he ate, his weight decreased until a belt was necessary for jeans that used to be too tight. Sleep became increasingly difficult, and dreams disappeared. Digestion slowed until he felt bloated. The taste of food went from delicious to dull. Aches spread from his limbs to his head, eventually ringing through his entire body.

During the summer of 2011, four days passed where he was unable to sleep for even a minute. In response to this crisis, his therapist diagnosed him with major depressive disorder and generalized anxiety disorder. He took meds, and sleep returned bit by bit.

For his dreams, however, the word, “return” would not do justice to the intense experience. Rauch said, “During those first few weeks when I was figuring out the right dosage for my meds, it was like my mind tried to catch up on a whole year’s worth of lost dreams.”

Simultaneously, there was a part of him that wanted to die, that believed death would be the only effective respite from the pain and discomfort of psychosomatic symptoms. When Rauch accepted that he was having these thoughts, he dreamt the plot for his first novel, “Teach Me How To Die,” in one night. This low point in his life also inspired his second novel, “The Last of the Mentally Ill.”

With both books, Rauch pitched dozens of literary agents. Those who responded praised the writing quality. Unfortunately they all said no, and all for the same reason: the books didn’t fall neatly into one genre. 

Rauch self-published, and he has since encouraged others to consider the option. As he navigated the culture and politics of the literary world, he saw many flaws, unfair dynamics and missed opportunities. He was particularly disappointed with paid book review websites.

“You spend hundreds of dollars on a review, and all you get is a hundred words or so summarizing your book,” Rauch said. “There’s barely any actual analysis or critique.”

Meanwhile Rauch developed his full-time day job career, first as a writer and editor, then as a content marketing manager and content director. His politics moved leftward, toward what he believes to be the true American populism.

The Rauch Review, his brand publication, is the culmination of nearly 15 years spent writing, editing, publishing, reading, analyzing, critiquing and raging against the status quo. The publication has articles about the literary landscape and the craft of writing, reviews of modern literary classics and political nonfiction titles, and original creative writing pieces. Submissions are open to all literary creative writers, not only those who stick to one genre or style.

Recently, Rauch and his team launched a menu of sponsored content and advertising that includes paid book reviews, getting a book featured in a book list and more.

“With us, you pay a few hundred bucks and get thousands of words with in-depth analysis on your book,” Rauch explained. “We make affiliate commissions from selling your book, so we’re incentivized to throw in extra promotion for free, too.”

Rauch wants authors to have a better experience than he did. Fuel for creativity may be painful at times, but the promotion process doesn’t have to be.


The Paste editorial staff was not involved in the creation of this content.

 
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