Swery65 Relaunching The Good Life Crowdfunding Campaign on Kickstarter

Developer Hidetaka Suehiro, better known to fans as Swery65, is turning to his fanbase yet again to fund his first game from his new studio, White Owls Inc., The Good Life. The game is launching another crowdfunding campaign on Kickstarter after its previous Fig-hosted campaign failed to meet its target goal of $1.5 million. Last year’s Fig campaign only raised $682,864.

The decision to move the campaign to Kickstarter comes after months of reassessment following the Fig failure. “We exhaustively analyzed and re-examined our campaign and initial plane, and made many critical adjustments,” said Swery. The difference in attitude between Fig and Kickstarter could impact the cult figure’s ability to raise money. Fig frames contributions as investments that could produce a return as opposed to Kickstarter’s more relaxed attitude. Removing the fear of a niche title’s ability to produce a substantial return for investors should allow for the large fanbase Swery has cultivated over the last decade to be more willing to toss some cash at the project.