The Rapid Descent of Quinn Norton, Shallow Thinker and Friend to Neo-Nazis
Screencap via YouTube
The whole internet loves Milkshake Duck, a lovely duck that drinks milkshakes! 5 seconds later We regret to inform you the duck is racist
— pixelated boat [ASMR] binaural 4 hours (@pixelatedboat) June 12, 2016
The least surprising thing about Quinn Norton’s piece for the Atlantic is that Quinn Norton wrote it.
Norton is a tech writer who became famous for being embedded with Occupy and reporting about Anonymous. She was published in Wired. Through constant repetition of the can-you-even-understand-how-topical-my-piece-is formula, Norton became generally relevant. She was germane in the way that financial features about retirement are always timely: sure, why not? On Feb. 13 the beleaguered New York Times Editorial Page announced they were hiring her. That was at 3:30 PM. The honeymoon lasted seven hours. A Twitter backlash informed the Times that Norton was friends with the Neo-Nazi Andrew Auernheimer, and that Norton had written a number of tweets using the n-word and the f-word. By 10:18 PM, Norton was out. On the 27th, Norton wrote a long, passive-aggressive piece for The Atlantic, titled “The New York Times Fired My Doppelgänger.”
What does Norton say about her dismissal? First of all, that it wasn’t really her:
The day before Valentine’s Day, social media created a bizarro-world version of me. I have seen strange ideas about me online before, but this doppelgänger was so far from resembling me that I told friends and loved ones I didn’t want to even try to rebut it. It was a leading question turned into a human form. The net created a person with my name and face, but with so little relationship to me, she could have been an invader from an alternate universe. It is strange to see such a version of yourself invented and destroyed by networked rage.
This isn’t the first time Norton has aired the Bizarro Twin theory. In a 2015 Medium post, she discussed how poorly the cartoonist Ben Garrison was being treated by the Internet: “Social media generates these doppelgängers, memes are constructed of these doppelgängers.” This was before Garrison became famous for his Trump fandom, but Norton would use this same reasoning during her public shaming.
Norton’s opener needs unpacking. Indeed, it is the premise for the entire feature: I, Quinn Norton, was misrepresented by the Internet. Later, in the Atlantic piece, Norton elaborates:
But this isn’t what the internet did with the idea of me that emerged from a scatter of tweets before Valentine’s Day. The internet lets people create and then interact with a character. Regardless of who I am and what I’ve done, there is now a Nazi-sympathizing and homophobic “Quinn Norton” out there: She was born into privilege, and in some versions of this story even attended two universities in California. She is an abusive and deceptive person, who lies about her family, her disabilities, and even her sexuality. She is also fictional, a creation of a collaborative writing process that took place on social-publishing platforms, over a matter of days, between countless people who had never met each other.
Norton argues that the view of her as a racist and Nazi is untrue. I agree with her. Having read many of her pieces, as far as I can tell, she is neither a white supremacist nor a fascist. Rather, she comes across as insensitive, careless, unkind, and tone-deaf. When the Internet describes her as a clueless, glib, and shallow thinker, they are correct. As a writer, her trademark is a proud, obtuse haughtiness that delights in oversimplification.
I have related the bare facts of Norton’s termination. What I have not fully communicated is the defensiveness and lack of empathy demonstrated by Norton at every stage of this process. Long before, during, and after her hiring and eventual “firing” by the Times, Norton displayed a staggering lack of self-awareness—baffling in a pundit whose strong suit was supposedly the intersection of tech and human nature. The general annoyance with Norton goes deeper than her recent record. It is not merely her blithe embrace of a Nazi, troubling as that is. Or her cavalier and unapologetic deployment of hurtful hate speech. Rather, it is the manner and method in which she uses her platform:
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