have shared the new music video for “Sincerity Is Scary,” from their forthcoming album A Brief Inquiry Into Online Relationships, out Nov. 30 through Dirty Hit/Interscope. “Sincerity is Scary” is one of five singles released so far, as part of the band’s plan to release one song every month until the album drops. It is also the band’s fourth official music video released this year.
The video, which frontman Matty Healy recently described on Twitter as both “good bowl of soup levels wholesome” and “a top bop,” features the disheveled singer performing choreographed dances with strangers on the street.
Watch the video for “Sincerity Is Scary” and catch a 2013 performance by The 1975 from the Paste archives below. You can catch up on everything we know about the band’s forthcoming album here and preorder A Brief Inquiry Into Online Relationships here.